![]() The screen explodes and everything flashes to white. She runs up to the screen, hurls a hammer and shatters the TV image. Then, from the back of the auditorium, one lone woman, the only object with any color, races down a hallway chased by storm troopers. Inside the tubes, we see the greyed-out downtrodden masses marching into an auditorium, where they bow before a Big Brother figure preaching from a giant TV screen. The filming of the commercial fades to the actual ad as it opens on a gray network of futuristic tubes connecting non-descript oppressive buildings. It was even named the 1980s' Commercial of the Decade by Advertising Age magazine. Directed by Ridley Scott, newly famous for directing Blade Runner, this commercial introduced Apple's Macintosh computer and, though it has never run again since that Super Bowl spot, few commercials have ever been more influential. A commercial that was legendary even before it was aired, and set the standard for all other Super Bowl commercials. That's how you have to think of this." His best friend, Steve "the Woz" Wozniak (played by Joey Slotnick), follows this with a narration describing how everything Steve Jobs ever did was something "between a religious experience and some sort of crusade." Both the opening lines and the narration are spoken over the back drop of the filming of Apples 1984 Super Bowl commercial. ![]() We're rewriting the history of human thought with what we're doing. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. We're here to make a dent in the universe. The open lines are him speaking to the camera and saying, "I don't want you to think of this as just a film - some process of converting electrons and magnetic impulses into shapes and figures and sounds - no. ![]() From the very beginning of the movie you are given the core of Steve Jobs' (played by Noah Wyle) personality. ![]()
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